International Age Pioneers Week 2025: Why Age Inclusion Matters More Than Ever

Page Outsourcing was a proud sponsor of the International Age Pioneers Week (#IAPW25) in partnership with 55/Redefined. 

To mark #IAPW25, Olly Harris (Global Managing Director, Page Outsourcing) sat down with Lyndsey Simpson (CEO & Founder, 55/Redefined) for a series of conversations exploring: 

• The mission behind 55/Redefined and the purpose of #IAPW25
• Why hiring talent over 50 is smart for business
• Common hurdles and how to overcome them
• Practical techniques for age-inclusive hiring
• Real-world success stories from across sectors 

Catch up on our Fireside Chat Series below: 

1. Page Outsourcing and 55/Redefined Partnership  

2. Unlocking the Potential of Over 50s Talent

3. Inclusive Hiring: Breaking Down Age Bias  

4. Broadening the Talent Pool 

5. Sector Success Stories  

6. Designing Hiring Practices for Every Generation 

Why We’re Partnering with 55/Redefined 

We believe that having an age strategy is having a growth strategy. Age inclusion isn’t just a DE&I initiative, it’s a business imperative. With talent shortages impacting industries worldwide, organisations that embrace experienced professionals aged 50+ gain loyalty, stability, and long-term value.

Yet, age bias in hiring remains one of the last acceptable forms of workplace discrimination. We’re supporting 55/Redefined to challenge these outdated stereotypes and help businesses future-proof their talent pipelines.

The Case for Age Inclusion 

• Over 50s bring experience and commitment. They’re five times less likely to leave within the first 18 months compared to younger hires.
• Age bias is solvable. Simple steps, like auditing your careers content and training your recruiters, can make a big difference.
• Every business needs an age strategy. It’s not just a nice to have, it’s about making work relevant for every generation. 

Explore Our Practical Guide 

Want to dive deeper into actionable steps for age-inclusive hiring? Check out our Practical Guide to Age Inclusivity that we created in partnership with 55/Redefined: 👉Read the eBook here

Ready to make age inclusion part of your workforce strategy? 

Contact our talent experts to learn how Page Outsourcing can help you build a future-ready, inclusive workforce. 

Get in touch today